IT’S JUST WATER

Essentia is premium ionized alkaline water. In a sea of blue, I was looking to create an ownable look while tastefully showcasing the power that a bottle of Essentia Water radiates. The photography uses bold silhouettes along with a contrast of color and shadow techniques. With minimal settings, I wanted imagery that feels natural and elevated conveying the graphic power of the brand and the purity of the water itself. The key principles are based around Composition, Architecture, Color palette, Simplicity, Abstract, and lighting.

SHORT LIST - 2021 ADC AWARDS