FIRE WITHIN

The illusion of overnight success is made up of challenges and hurdles to overcome and it’s the passion, hard work, perseverance, and that fire within which paves the way.

The Fire Within campaign amplified four thriving professionals and seven college student artists from seven cities, telling their stories by documenting them creating their artwork to later be used in an OOH campaign.

The campaign ended in NYC with an experiential event showcasing each of the artist’s work, a Q/A session with established professionals as well as a full brand experience from Essentia Water.

(2018)